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Research shows that 20% of startups close in their first year of operation. Businesses that survive that first year struggle to stay afloat, and 65% end up closing within 10 years. One of the main reasons given was bad marketing. With few resources available, it can be difficult for small business owners to effectively promote their brands.
The blog is a very profitable tool used in marketing. So if you’re not sure if your small business should have a blog, I’d say yes, because of its marketing benefits. There are currently 5 billion internet users worldwide and 60% of consumers say they read blogs regularly, which is a huge potential market to reach through blogging.
Related: How to scale your blog like a startup
How can blogging help your business?
Your business can leverage blogging for many benefits, including:
Build customer relationships: New businesses are emerging every day, which makes it quite difficult to retain customers. However, with high-quality blog posts about your business and products, you can keep your visitors engaged and build strong relationships with them. You can interact with your blog visitors by answering questions or replying to their comments. In the long run, this will help you build trust with your audience.
Thought Leadership: People often search for solutions online whenever they encounter a problem. Invest time in SEO so your business shows up in search results. By sharing your knowledge and experience, you can become the expert they turn to whenever they need advice.
Create a lead: Blogging is a great way to generate traffic for your business. Be sure to research your target audience to understand their needs so you can carve out a niche for yourself. Using SEO-based content can drive traffic to your website, which can turn into leads for your business.
Related: 5 Ways to Grow Your Business Through Blogging
Starting a new blog for your business can seem like a daunting task. So here are some tips to help you create a successful blog:
1. Provide value
One of the main reasons people read blogs is to learn something new. Blog posts with how-to guides, tutorials, and tips are very popular and can help you generate a large amount of traffic. For example, the Nepal Trekking Team has an extensive blog that shares information on everything you need to know about Nepal, from things to do and local Nepalese foods to transport and souvenir guides. They offer a valuable resource for anyone seeking information about Nepal or planning to travel there.
2. Allow guest posting
People like to share their ideas and experiences. Allowing them to post to your blog gives them the ability to do so as well as interact with you and other visitors. Guest posts are also great for helping you understand who your readers are and what interests them. A good example is Hackernoon, the online platform where anyone can post and share anything tech-related.
3. Make it interactive and allow comments
A blog that allows its visitors to comment and ask questions on related topics attracts more attention than those that don’t. Create a user-friendly platform where guests can post comments and ask questions. Making your blog interactive is very important for creating good customer service and understanding your customers better, which can eventually generate more leads.
4. Monitor and analyze your blog traffic
According to Hubspot, many people prefer blog posts that are informative, entertaining, and teach new things. It’s important to track your blog traffic to determine which of your blog posts are performing the best and find out what interests your readers. You can leverage it to increase traffic and leads for your business.
5. Get external links to your blog
The “web” is literally a network of networks. By attracting external links from other online sources to your blog, you can significantly increase your Google rankings and get more traffic for your site. Consider starting a press release campaign or guest posting on other more authoritative sites for this purpose.
With commitment, creativity, and effort, blogging can be a very effective marketing tool for your small business. Blogging is a low cost marketing strategy with great benefits if used correctly.
Related: Tips for creating a traffic-generating blog
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