Mumbai: An independent marketing agency, Gozoop Group has been awarded the digital media and community management mandate for Tourism New Zealand’s tourism industry marketing activities.
As part of its mandate, the agency will provide best-in-class campaign implementation, including content development and online community management for the travel industry.
Tourism New Zealand is the organization responsible for marketing New Zealand to the world as a top tourist destination. The travel industry is recognized as a key partner in supporting the resumption of holiday travel to New Zealand from India and a key channel to maximize holiday bookings and establish New Zealand as the ultimate tourist destination.
Commenting on the partnership, Venessa Chen, Tourism New Zealand’s Regional Consumer Marketing Manager for Asia, said: “We are delighted to be partnering with Gozoop. Their digital and social media expertise will help Tourism New Zealand stay connected with our travel partners during this time of travel disruption and, most importantly, reach out and tell our story in a way that inspires Indian travelers to visit New Zealand when possible.
Gozoop (India) Group CEO Samrat Bedi added, “Gozoop understands the importance of communities and the impact they have on brands. Coupled with our creative communications strength, we are keen to do wonders within the Indian travel industry for Tourism New Zealand.