First Response launches online community, driving customer engagement


First Response has launched The Pregnancy Hub by First Response, an online community for people on the path to pregnancy and motherhood. Members of The Pregnancy Hub community will have free access to resources and advice, an opportunity to engage with other members, and gain access to special offers, products and news from First Response™

“We created The Pregnancy Hub to provide a space for anyone on their journey into pregnancy and motherhood to feel inspired to learn, connect, and feel supported by the experiences of others,” says Jennifer Gargano, Chief brand for First Response. “Whether you’re planning your future pregnancy, thinking about your fertility, trying to conceive or becoming a mother, our community will help you through this very exciting and often tricky time.”

The Pregnancy Hub by First Response™ is hosting a welcome giveaway for new members with a chance to win a First Response™ Self-Care Kit.

Members of The Pregnancy Hub will also be able to connect and receive support from other members of the community by participating in online discussions and sharing advice and personal stories. Members can also earn points and badges and gain privileged access to new content, as well as receive special offers.

“Every pregnancy journey should start with support. No matter where you are on your journey to pregnancy, it helps to know that you are not alone,” adds Gargano.

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