British Airways is one of the most popular brands in aviation, with a long history dating back to August 25, 1919, when the world’s first scheduled international air service was introduced on the London-Paris route. With a wonderful history of flying over a century, British Airways has evolved to meet ever-changing customer demands by offering spacious cabins, better meals and more personalized service. Since the introduction of the British Airways Premium Economy offer on October 29, 2000, the carrier has continued to offer proactive upgrade offers, redefining the end-to-end passenger experience and maintaining the expert and attentive service that travelers love. .
British Airways Premium Economy, branded as World Traveler Plus, is one of the UK-based airline’s most sought-after products, explicitly aimed at high-end leisure customers and cost-conscious business travellers. The British Airways Premium Economy product prides itself on offering its customers the opportunity to travel comfortably without breaking the bank. For those looking for special treatment at a fraction of the cost of business class, World Traveler Plus serves well by offering customers a wider seat, longer legroom, priority boarding, upgraded food and beverages and amenities.
British Airways Premium Economy offers
The UK’s second largest airline, British Airways, is taking premium economy deals to the next level with improved ground and in-flight services, which continue to evolve. British Airways Premium Economy passengers are entitled to the following facilities and services:
1. Improved seats
The new World Traveler Plus cabins are revamped with the newest and most improved seats, with new footrests and footrests and an improved fully adjustable six-way headrest to accommodate passengers of all sizes. Developed in conjunction with a leading seat supplier, World Traveler Plus seats have a wider width for increased comfort. Customers can expect wider seats, more legroom (seven inches more than in economy class) and a headrest with adjustable fins for better resting positions. British Airways Premium Economy seats have movable armrests, greater recline, lumbar support, a forward cocktail table and a stylish duvet and cushion for an extra layer of support.
2. In-flight entertainment
To entertain passengers and enable a more comfortable travel experience, the World Traveler Plus cabin includes a Panasonic in-flight entertainment system with hundreds of movies, TV shows, audiobooks and games. Headphones reduce noise; The HD screens are large (12 inches) and can be controlled by a personal handset as with a tablet. One can charge a range of different electronic gadgets on new USB sockets with additional power outlets for UK, US and EU plugs, available on every Premium Economy seat.
3. Meals and drinks
To ensure an improved dining experience, British Airways introduced a revamped menu as part of the “next generation” rollout of World Traveler Plus in February 2019, with a third main meal option and starters and desserts offered with the main meal. During the flight, customers can savor their culinary retreat with a glass of sparkling wine, starter, main course and dessert. They can have the same choice of main entrances as business class customers. There is also a free bar service offering beer, wine, hot and cold drinks, cocktails, etc.
4. Sleek Comfort Kit
World Traveler Plus amenities are made from recyclable materials with sustainability in mind and include travel essentials such as the added luscious lip balm from the Scaramouch & Fandango range, mask, pen and socks, hair brush teeth and toothpaste, eye mask, earplugs and noise. -cancellation headphones. As part of its €6.5 billion investment plan, British Airways launched its new comfort kits on London Heathrow flights on July 1, 2019 and on London Gatwick flights on August 1, 2019. D Other improvements include the availability of a new suite of comfort items, including a new duvet and herringbone cushion that BA is offering in its first class cabin.
5. Other benefits
British Airways Premium Economy seats are smaller cabins with dedicated lavatories, separated from economy and business class by curtains. Besides cabin upgrades for added comfort and a touch of luxury, customers can find friendly flight attendants for on-demand service.
6. Generous baggage allowance
World Traveler Plus customers can take advantage of the generous baggage allowance offered by British Airways, which is double the allowance for most economy services. In addition to individual check-in counters, they can take on board both one piece of hand luggage and one laptop or handbag, as well as two bags on board. Depending on the itinerary and ticket, some customers may qualify for an even larger baggage allowance to facilitate their exciting travel adventures.
7. Priority boarding
As part of the Premium Economy experience, British Airways offers a priority boarding service, meaning passengers can enjoy the convenience of boarding earlier while avoiding queues and gaining access to their seat earlier. Priority boarding improves the flight experience by simplifying boarding, reducing congestion at the gate and giving customers more time to focus on the essentials.
British Airways Premium Economy plane
The UK’s flag carrier, British Airways, offers premium economy cabins on long-haul aircraft like Airbus A380-800, Airbus A350-1000, Boeing 777-200, Boeing 777-300, Boeing 787-8, Boeing 787-9, etc
In 2019, British Airways launched its modern premium economy products on its completely renewed Boeing 777 fleet. British Airways Premium Economy seats can be found on
- rows 60-68 of Airbus 380-800,
- row 12-14 of the Boeing 777-200 (3 class without first)
- rows 10 to 16 of the Gatwick Boeing 777-200 (3 class without first)
- rows 21 to 25 of the 4-class Boeing 777-200
- rows 21 to 26 of the 4-class Boeing 777-300
- rows 10 to 13 of the Boeing 787-8 and
- rows 16 to 21 of the Boeing 787-9
With the growing trend of Covid-aware tourists opting for premium seats, British Airways is now aiming to expand premium economy seats from 28-30 seats previously to 40, at the expense of luxury seats. The carrier has seen better revenues in the premium economy market as the shift of leisure travelers to more spacious seats has surged.
British Airways Premium Economy sectors
British Airways sells World Traveler Plus seats only on long-haul routes such as New York, Miami, Seattle, Hong Kong, Singapore, Toronto, Barcelona, Sicily, Mallorca, Dubai, etc. Unfortunately, the airline does not offer this cabin on its short and medium-haul flights.
Compared to the initial offerings, British Airways has improved its premium economy services with new and newly refurbished aircraft, new culinary offerings, improved comfort and revised soft goods. Over the past few years, the carrier has rolled out a series of ground and inflight service enhancements for World Traveler Plus customers. To make travel smoother, the airline recently introduced a dedicated World Traveler Plus check-in area to serve travelers traveling on the carrier’s long-haul services. With a target of net zero carbon emissions by 2050, British Airways is committed to making changes to the customer experience with things like alternative menus, reducing the use of plastic for convenience kits and helmets, lounge and in-flight recycling programs, etc.
Parts to improve
Although British Airways provides an enjoyable flight experience with World Traveler Plus, there are several areas for improvement. While the main selling points are amenity bags, a revamped catering service, a wide selection of free alcoholic beverages and an expansive Panasonic in-flight entertainment system, some disconnect points are less legroom storage. in some seats no lounge access, hectic security procedures, etc…
British Airways Premium Economy Fare
Generally, Premium Economy fares are cheaper than Business Class and more expensive than Economy Class. Depending on the route, time of year and day of the week, British Airways’ Premium Economy fare varies widely, ranging from more than double the price of Economy Class to the same price as Economy Class seats at times.
Premium Economy vs Business Class
British Airways caters to all types of passengers, from luxury travelers to budget travellers. However, the service provided differs as the business cabin includes a 183cm long flat bed with pillow top mattress, pillow and duvet, while the premium economy seat includes a 46cm wide semi-upright bedding with a pillow and blanket . Business class passengers enjoy access to airport lounges, a 32 kg baggage limit each, and business class HD screens are 5 cm longer.
Economy Premium vs Economy
British Airways has the most rows and seats in Economy Class as opposed to Premium Economy Class seats, which occupy only four to five rows. Premium Economy seats are more spacious, offer more legroom and are equipped with high quality pillows and blankets. Although the meals in both classes are similar, the only difference is the main course. HD screens are 2 inches longer in premium economy seats. In terms of the ground experience, British Airways does not provide direct access to passengers of either class unless they are members of the Executive Club.
About British Airways
British Airways is the second UK airline to fly the British flag around the globe. Headquartered in London, it serves the global network covering over 180 destinations and has a large fleet of over 280 aircraft comprising mainly Boeing and Airbus airliners.