Opinions expressed by Contractor the contributors are theirs.
In a world where there are trillions of blog posts published per minute and zillions of bloggers working in the field, one often wonders what is the use of so much content.
However, more and more eyes are favoring blogging as a great way to help your audience meet their specific needs and add color and variety to your website. After the initial success of Write Right, when I created another domain under the umbrella of a content writing agency, I didn’t blog much. But each time it became clear that was one of the biggest mistakes I made.
Back in the day, blogging was just a personal journey where people shared experiences and a bit of their lives with those who were willing to read. But now, the purpose of blogging goes far beyond that. It wouldn’t be an exaggeration to say that there are more professional goals to achieve while blogging than personal ones. Blog posts now often promote personal brands or companies. They are overwhelmed despite the thousands of messages posted every day.
Here are the top five benefits of blogging.
1. Increase your followers
In an attempt to educate your audience, you end up reading and researching a lot more than you would otherwise. The more you write, the better off you become. You connect to new people through your blogs and understand the language of your audience. The exposure that comes through blogging is unprecedented. By using specific keywords, you attract the target audience to your website through your blogs. Of all the other content formats, it is often blog posts that are shared with family, friends, and colleagues.
Related: 8 Ways to Monetize Your Blog and Make Money Online
2. Drive traffic to your website
The two main ways to drive traffic to your website are through social media and search engines. As the saying goes, public memory is short, and so is social media memory. Search engine rankings are more durable. If you manage to get a top bunk, chances are you’ll stay there for a while. Slightly longer blog posts with evergreen content will ensure a bit longer visibility than short descriptions. You can’t expect to drive continuous traffic by writing a blog post once in a blue moon, hence the need to stay afloat at least once a week.
3. Reach the top of Google rankings
The amazing algorithm used by search engines to bring what you are looking for is based on split-second sorting. For this, it must have relevant material from your website to appear in the search index. This is what requires a reasonable frequency in your publications. Although Google prefers new content, even an older, regularly updated page can appear higher than a new page. Thus, blogs are frequently added to the repository.
Related: Why Every Brand Should Have a Blog
4. Return on investment
It’s a good idea to create a schedule and stick to it. As a blogger, you need to develop goals, build an audience, generate interest, create creative content, promote content based on analytics and statistics. Sitting on the laurels of a successful blog post might not yield the best long-term ROI. Regular blog posts help develop a sustained interest in your readers regarding their education or entertainment.
5. Help with traffic and conversions
One of the ways to increase traffic to your website is to write more frequently. Google gives top priority to new content, so keep updating. Links in your blogs also help attract more attention. In the content world, blogs can be called the kings. They contribute to traffic and conversions. According to one study, blogs published weekly were 2.5 times more likely to achieve desired results than those published monthly or less.
Quantity or quality?
No matter how hard you try to increase the number of posts, never compromise on quality content. Don’t get into the editing rush for editing’s sake. Don’t go overboard and hand out a shallow content dime a dozen. Temporary spikes in Google rankings will be replaced with more reliable content.
So, keep researching what topics are trending the most or what’s to come. Learn to understand what the audience wants to know the most. Browse existing searches, find out what others are writing, and start writing yourself.
Related: How to Start a Blog and Make Money Online